Zest is a Japanese company who specialises in original jig and lure designs with a manufacturing facility in China. Zest jigs feature high-end Japanese materials, technology and designs at attractive pricing. The Principals at Zest are also the designers with many years of outstanding work behind them. They have been well known in the Japanese tackle industry as some of the best around, often producing designs and products for some of Japan's biggest brands. These guys know their stuff!